making a presentaation in business

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making a presentaation in business
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  Introduction Today it is necessary for you as a student, researcher, and a person seeking a job or a manager to know how to develop and make a presentation on a specific subject to a select audience.Your ability to deliver the presentation effectively helps you in two ways. Firstly, it helps in communicating your information clearly and vividly. Secondly, it creates a very good impression about you as a speaker, scholar or manager. Your impact as a presenter is immediate. Your confidence, fluency, and readiness of mind in conducting discussions and debate stand out as attributes of your personality. What is a presentation? A presentation is a live mode of sharing information with a select audience. t is a form of oral communication in which a person shares a factual information with a particular audience.To get a clear idea of presentation as a distinct communicative activity ! different from lecture or training ! we can define presentation as an oral activity using visual electronic aids to discuss new ideas and information with a specific audience in an impressive and convincing manner.Another significant distinguishing feature of presentation is that the presenter acts as an advocate of the information shared with the audience. The focus is on persuading the listeners to buy the ideas that are shared.  Prepare for the Presentation "ow that you have considered your audience #see the previous document on the presentation techni$ues% ! who they are and what they need to know ! tailoring your presentation to that audience will be key to its success. &ut  where do you start'(onfirm the logistical details, such as location, date, and the start and end of time.)eview your audio*visual #A+% re$uirements, such as projector, microphone, flipchart, or nternet access. f you-ll need A+ support, find out who can help you.  Greet and engage the audience epending on the si/e of the audience and the environment, make every effort to try to meet and greet the participants as they enter the presentation room. This is a golden opportunity to conduct a mini assessment of 0who1 is in 1  your audience, why they are attending the presentation, and what they hope to get out of it.  Essential Characteristics of the Presentation A good presentation has the following characteristics! *A clear structure with an introduction, discussion, and end. *Facts and figures are visually presented in tables, graphs, and charts. *ifferent colours are used to make the presentation of the content attractive. *The presenter shows an understanding of the audience-s needs and level of understanding, while discussing his ideas. *2umour and anecdotes are often employed to create a good relationship  with the audience. *3uestions are given serious attention and are regarded as an essential part of presentation. Let’s look closely at these characterictics or the way we may design a  presentation A significant aspect is to know how to to start your presentation. 4hat to say first' t does not refer to how you greet your audience. t means, with what point you should begin your delivery. The normal order of any e5position is to first list the main ideas and then elaborate your points. This is the pattern all reports follow. This se$uence would form the order of your presentation and timing of each part too6 *ntroduction 7 minutes *8ain &ody 9: minutes *(onclusion ; minutes *3uestions and answers 9< minutes Here’s an eample !Introduction   " minutes Your introduction indicates the main idea of your presentation. t does only that, without giving details of what is to follow. This helps the audience to know the subject and focus of your presentation.For instance*** 04e propose that the =niversity of >ujda should open istance ?earning (enters in two Asian countries, ubai and ndia1. *First, elaborate why you are proposing overseas ? centres. *Speak about how popular ? educational programmes are nationally and internationally. ndicate the demand for ? courses in @ulf. 2  #ain $ody %& minutes  *? is a mode of online education e5tending its teaching learning facilities to off*campus distant places. *? e5perience of running many centers around the world has built confidence and e5pertise, negating distance as a factor for e5cellence in education. *The $uality and high standards of teaching encouraged signed contracts between ? and different countries. *All physical facilities such as land, building, furniture, laboratories, and library, are to be provided by the host country free of rent and cost initially for five years. Subse$uently, rent and cost will be fi5ed through mutual agreement. *Faculty provision6 The entire teaching and administration will be provided by ?. *Syllabus and 5ams6 The same courses and evaluation systems as in ?  will be used abroad. *Admissions system and Fees6 Admissions will be made on the basis of meritdetermined through normalisation of marks of applicants. *Feasibility6 4ill it work' Conclusion    ' minutes  *Yes, (8(, through distant learning has demonstrated how e5cellent and effective its educational e5perience has always been. *)eadiness to make ubai and ndia take advantage of this great opportunity. *Faith in the promised support from these two Asian countries. (uestions and )nswers %* minutes  This is an important opportunity for audience interaction. ncourage $uestions. Answer each $uestion seriously and with honesty. o not try to bluff. f you do not know, be frank. +ome Presentation +kills To get started, use an opening 6An effective opening  is crucial to the start of any presentation since it bridges audience members from whatever they were doing before the topic of the presentation. The opening needs not only to establish the credibility of the presenter but should also accomplish three things6 *grab the audience-s attention *e5press the main point of the presentation *state the benefit and e5plain what the audience can e5pect to get out of the presentation 3   Think about ways of grabbing your audience-s attention. You can do this by focusing on the purpose of you presentation and e5pressing the benefit the audience will receive from hearing your presentation. on-t worry if you can-t immediately develop a stunning opening. Some presenters prefer to wait until they-ve written the entire presentation before trying to develop a catchy opener.For e5ample, compare these two openings60 want to talk to you about the importance of ensuring that our corporate initiatives are valued and focused on supporting the organi/ational strategy1.0A major issue that we face today is how to consistently demonstrate value to our internal and e5ternal customers to achieve our organi/ational goals.  am going to discuss a practical approach to do just that ! which will enable you touse your power to influence the strategic direction of the organi/ation.14hich of these openings grabs your attention' The second e5ample tells the audience not only the topic of the presentation but also e5presses the benefit they will receive if they stay and listen. t also clearly and enthusiastically states the WII,#   #what-s in it for me% for the audience, something that always gets people-s attention. The second e5ample is written from the perspective of the audience membersand emphasi/es the value they will get out of the presentation ! instead of from the perspective of the presenter. Although not all openings for each presentation you do are going to sound the same, the opening you choose sets the stage and tone for the presentation and is often a determining factor of whether the audience the audience will be tuned in or not. f you grab them early, you-ll keep them engaged. f you don-t, it-s awfully difficult to get them back.Some other types of openers include * -okes  **** some presenters like to lighten the mood by telling a joke. A joke can work if people can find you funny and if you don-t cross the line between good taste and bad. A general rule for joke*telling is that if you have a $uestion whether it would be appropriate to tell it, then don-t.  .Humorous or rele/ant stories or anecdotes  ! a story or anecdote can  work well as an opening remark, but both re$uire practice because few peopleare natural storytellers. *  )n ice0reaker or 0rief eercise ! an icebreaker is a brief e5ercise that often serves as a means for audience members to introduce themselves and get to know each other. An icebreaker can be an effective way of starting yourpresentation provided that it-s appropriate for the audience you are presentingto and you have enough time to do it. *  ) 1uestion * You can ask either a rhetorical $uestion #02ow would you like to learn how to become more credible in order to influence your organi/ation in achieving its strategic goals'1%, or you can ask a real $uestion #02ow many people find that they have at least a little influence in their organi/ation'1%. n the former you are not looking for a response, and in the latter you may simplycall for a show of hands. 4  >penings should both e5plain the topic of the presentation and capture the audience-s attention. o not attempt the second without covering the first. )emember if your attention*grabber does not tie into the topic, you will only confuse and distract the audience. 2ere are some best practices for openings6 *State the purpose or goal of the presentation. All audiences want to know the objective#s.# *8ake the opening relevant to real*life e5periences. This helps participants grasp the content of the presentation by relating it to something they understand. *Ask $uestions to stimulate thinking on the topic of the presentation. &esides stimulating the thought process, this techni$ue helps participants develop a focus on the topic. These might be rhetorical $uestions or a show of hands. *Share a personal e5perience or anecdote that is universal. You will spark participants- interest if they have e5perienced something similar. &ut limit yourBwar- storiesC too many can turn off interest. *8ake a provocative statement. 4hen applicable, this techni$ue generates comments and discussion to help introduce your topic. &e careful with this oneD t can also turn off your audience if not handled well. *@ive a uni$ue demonstration. This works well with technical topics. You can then proceed from the introduction to e5planations on the 0why1 and 0how1 of the demonstration. *=se an interesting or famous $uotation, or perhaps turn this $uotation around just a bit to fit the topic. For e5ample6 0Ask not what what work team can do for you, but what you can do for your work team.1 2ransitions Transitions help you move from point to point in a smooth, flowing manner. They are segues to the different parts of your presentationand are importantinmaking your presentation cohesiveand understandable. 2elp audience members to follow the se$uence and flow of the presentation by using transitional e5pressions such as6 *firstEE.secondEE..third *to beginEE..ne5tEE..and finally *at the startEE.thenEE..afterward *early onEEElaterEEE.eventuallyEE..now *meanwhile *andEEEplusEE..alsof you are building arguments and counterarguments, use e5pressions such as6 *on the other hand *by the same token *to the contrary *so *as a result *despite 5
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